You know what to do. A coach helps you make it happen.
Plant-Powered & Thriving gives you the knowledge, the recipes, and the framework. Plant-Based Coaching gives you a real coach who’s trained in plant-based nutrition and who’s in your corner for 16 full weeks.
It’s the difference between a “do-it-yourself” path and a “done-with-you” journey.
The right people make the hard stuff easier
Health coaching doesn’t just work while you’re in it. Research published in the American Journal of Lifestyle Medicine found that, across nearly all studies reviewed, participants in health coaching programs maintained their gains and, in many cases, continued to improve long after the program ended.
The reason is straightforward: When someone who knows you is in your corner, accountability isn’t something you have to manufacture. It’s built in.
The research on lasting behavior change is clear:
That’s exactly what a coach is for.
Coaching could be right for you if:
- You’ve tried to eat better before and sometimes slide back into old habits when life gets busy, or things get tough
- You know what you’re supposed to eat, but the gap between knowing and doing feels frustratingly wide
- You sometimes struggle with self-accountability, but really want to make a change
- You’re facing present health concerns, and you don’t want to mess around because the stakes are real
- You want someone in your corner who knows the terrain, is certified in plant-based living, and can help you stay on track and think through the hard moments
Have you ever heard that voice that says, “You’ve failed before, why is this time going to be different?”
That voice is powerful.
And it gets louder when things get hard.
A coach knows how to name that voice for what it is and help you stop it from sabotaging you by getting it back on your side.
And sometimes the hardest part isn’t willpower, it’s the people around you.
Family dinners, work lunches, social pressure — a coach helps you navigate all of it in a way that feels authentic and doable for you.
A great coach is equal parts thought partner, accountability partner, and informed friend. Not superior to you. Not telling you what to do. But bringing out the brilliance and resilience that’s within you.
Tracy Garrigan, CHHC
Introducing: A 16-week journey built around YOU
Plant-Powered & Thriving is a powerful and proven do-it-yourself program. It gives you the knowledge, the recipes, and the framework. Add in Plant-Based Coaching for the done-with-you program. It gives you a skilled coach to personalize and optimize your path to success.
Here’s How It Works
6 group coaching sessions with your cohort
These are the heartbeat of the program. Over 16 weeks, 6 Zooms with up to 7 other people on the same journey as you.
Small by design, groups are capped at eight people. That’s small enough that everyone knows each other’s name, and your coach knows where you’re starting and what you’re working through. When you share a win, people actually care.
Each Zoom is guided by your coach, who is trained in group coaching settings. But we’ve seen time and time again that some of the most valuable moments of coaching happen between participants. Like when someone names the exact thing you’ve been struggling to say out loud, and the whole group exhales together. That doesn’t usually happen in a group forum. It happens with people.
When we surveyed past course participants, almost no one wanted exclusively one-on-one (1:1) coaching. Most people wanted a hybrid structure with group coaching and 1:1’s. Once you’ve experienced what happens inside a small group of people genuinely invested in each other’s success, you don’t want to give it up!
3 1:1 sessions
First, you get a Personalized Strategy Session to help you kick things off in an entirely customized way so that you can make the most out of your coaching journey. This is also an opportunity for your coach to get to know you on a personal basis.
Later in the journey, you will also get two 1:1 sessions timed to the moments that matter most: a mid-program check-in and a closing session to celebrate your growth and build a plan for what comes next.
Group Zooms are powerful, but there are things you’ll only say when it’s just you and your coach. The health history you haven’t shared with anyone. The goal that feels too personal to say out loud in a group.
Your 1:1s are where your coach gets to understand you specifically: not just where you’re starting, but what’s driving you and what’s quietly been getting in the way. That’s what makes the guidance you receive in the group sessions land differently. You’ll know it’s built for you.
A private coaching community
Between Zooms, you’ll have access to a dedicated client portal and forum just for coaching program participants. Weekly moderation, real answers, and people who know exactly where you are because they’re in it too.
What are the results of coaching?
Before we opened Plant-Based Coaching to the broader community, we ran a pilot program with a small group of a couple dozen Food Revolution Network members. Some had taken courses before. Some had tried to change the way they ate more times than they could count. All of them wanted something to finally stick.
Every single participant who started the program completed the program. And every one of them reported being satisfied or extremely satisfied with their experience.
- 76% made good or significant progress toward their personal health goals.
- 88% rated their coaching relationship as very or extremely effective in supporting their growth and accountability.
- And after the program ended, 82% felt very or extremely confident about continuing their health journey on their own — which is the point.
But the numbers only tell part of the story. Participants described shifts that went beyond food: breaking the cycle of guilt when they got off track, learning to see setbacks as information rather than failure, and finding unexpected confidence in other areas of their lives.
One participant said the program helped her not just with eating, but with her finances. Another described her group rallying around her when a week of family visitors threatened to derail her progress, and how she walked into that week with a plan instead of dread.
We built this program based on what worked in the pilot. We kept everything that did - and we’re improving on some spots, too!
Here’s what a few of our pilot participants said.
What Your Roadmap Looks Like
Personalized Strategy Session & onboarding
As soon as you enroll, you can book a Personalized Strategy Session with one of our certified coaches.
You can explore your health history, your goals, what’s gotten in the way before, and how to make the most out of your coaching journey.
Cohorts start the weeks of May 17 & May 24, 2026.
With multiple day and time options to choose from, your group starts together, checks in together, and crosses the finish line together. That’s why start dates matter and why spots in each cohort are limited.
We’ve structured the timing to align with and carry you beyond what you’re learning in the 6-week Plant-Powered & Thriving journey.
Your group coaching Zooms
Zooms are every other week by design (biweekly), offering space to practice what you’re learning before you meet again. This is a steady rhythm of accountability, not a fire hose of information.
Research shows that health habits practiced consistently for about 2 months become automatic. At 4 months, you’re anchored. These Zooms are designed to protect that momentum, reinforce what’s become the norm, and layer in new habits that deepen your results.
Your 1:1 halfway check-in
At week 8, you’re 2 months into a new way of eating and living. This session is where you take stock of what’s working, troubleshoot what isn’t, and recommit to the second half of your journey.
Your 1:1 offboarding Zoom
As you approach the finish line, your coach helps you consolidate what you’ve built and plan for what comes next. This is where the habits stop feeling like things you have to track and start feeling like just who you are.
One big group celebration
At the end of the 16 weeks, everyone comes together (all cohorts, all coaches) to celebrate what you’ve built. Our pilot group said this was one of the most memorable moments of the whole journey.
Ready to move forward?
The full 16-week program is $1,197. This is only available to Plant-Powered & Thriving buyers.
- Pay in full: $1,197
- Payment plan: 4 monthly payments of $312
HSA/FSA: If you have a Health Savings Account or a Flexible Spending Account, you can use it to pay. HSA and FSA cards are not eligible for payment plans.
*Please note that HSA/FSA-eligible purchases sometimes require a Letter of Medical Necessity (LMN) from your healthcare provider. We don’t require you to submit one to us, but we want you to be aware of this requirement, as it may impact your tax liability.
Refund policy: 100% refund if you cancel before Group Session 2, 50% refund before Group Session 4, and no refund after Group Session 4.
Step 1 of 2: Choose Your Coach
You’ll be in good hands.
Our coaching team is led by Makini Duewa, NBC-HWC, who trained and supervised our coaches during our pilot program and has mentored hundreds of certified plant-based coaches over the last three years.
Every coach in our program is certified, trained in plant-based nutrition, and matched to your schedule and goals.
Select the coach that best fits your goals, check their availability, and complete your enrollment.
Cohorts start the week of May 17 (if spots fill up for each cohort, we will open additional cohort availability starting the week of May 24, 2026).
Makini Duewa, NBC-HWC
Makini Duewa is a national board-certified health and wellness coach, childbirth doula, educator, and advocate, and serves as the lead coach for the Food Revolution Network's Plant-Based Coaching Certificate Program. For over 23 years, she has led coaching, consulting, and wellness initiatives while educating and advocating for birthing mothers and families. Makini runs seasonal and community-based wellness programs with members nationwide, including One Year Wellness Journey, One Year Wellness Mastery, and Resilient, a post-pandemic program delivered in parent communities and educator development workshops in the Bay Area. Her mission is to help end the epidemic of preventable illness and chronic disease through group programs, private coaching, and her partnership with FRN.
Cohort 1
Schedule
Every other Wednesday at 3–4:30 pm ET / 12–1:30 pm PT / 7–8:30 pm GMT
Starts
May 20th, 2026
Cohort 2
Schedule
Every other Thursday at 6–7:30 pm ET / 3–4:30 pm PT / 10–11:30 pm GMT
Starts
May 21st, 2026
Carrie Viens, NBC-HWC
Carrie Viens found her path to health coaching through personal necessity. After watching family members endure bypass surgeries, strokes, heart attacks, and cancer treatments, she faced her own gut health struggles and set out to find a better way. She found it in food. Carrie is certified through the Food Revolution Network, the National Board for Health and Wellness Coaching, and the Institute for Integrative Nutrition, and holds a Master's degree in Adult Education. In five years of practice, her clients have gained more energy, clearer thinking, and better sleep. She loves working with people who are ready to change.
Cohort 1
Schedule
Every other Tuesday at 12–1:30 pm ET / 9–10:30 am PT / 4–5:30 pm GMT
Starts
May 19th, 2026
Craig Wallace
Craig Wallace spent more than 30 years as a heart patient dependent on multiple medications, until he decided to take control and change the direction of his health. Through a whole food, plant-based lifestyle, he reversed his heart disease, stopped his medications, and lost 40 pounds in six months. That life-changing experience transformed his purpose. Craig is now a Certified Plant-Based Coach through the Food Revolution Network, with additional certification through the T. Colin Campbell Center for Nutrition Studies, and helps others break free from chronic disease using the same approach that transformed his own life.
Cohort 1
Schedule
Every other Monday at 9–10:30 am ET / 6–7:30 am PT / 1–2:30 pm GMT
Starts
May 18th, 2026
Frequently Asked Questions
What happens during the Personalized Strategy Session?
The Personalized Strategy Session is a 45-minute conversation with one of our certified coaches. It’s a real conversation about where you are, where you want to go, and what’s gotten in the way before. You’ll talk through your health reality, your biggest goals, and what kind of support would actually make a difference. You’ll walk away with more confidence and clarity, whether you move forward with coaching or not.
What does the 16-week program include?
The program is a hybrid of group and private coaching designed to give you both personalized attention and the energy of a shared journey. Over 16 weeks, you’ll have:
3 private 1:1 sessions
- A Personalized Strategy Session, a halfway check-in around week 8, and an offboarding and next-steps session around week 15
6 group coaching Zooms
- Held every other week with a small group of up to eight people
Access to a private coaching forum
- A dedicated community just for your group, moderated regularly by your coach
A full-cohort celebration Zoom at the end of the program
- Where all participants from all groups come together to celebrate the journey
How often do group coaching sessions meet?
Sessions are held the same day and time every other week, by design. The space between them gives you time to put what you’re learning into practice before you meet again.
How big are the group coaching sessions?
Each group has a maximum of eight participants. This keeps the conversations meaningful and personal, not lectures or webinars.
Will I get to choose my own coach?
Yes. Before you complete your enrollment, you’ll be able to browse our certified coaches, read their bios, see their headshots, and choose a time slot that works for your schedule. You’ll know exactly who you’re working with before you pay.
Who are the coaches?
Every coach in this program is certified through Food Revolution Network’s Plant-Based Coaching Certificate program, trained in plant-based nutrition, and personally trained and supervised by FRN’s lead coaching instructor and coach mentor, Makini Duewa, NBC-HWC.
How much does coaching cost?
The full 16-week program is $1,197, and it is only available to Plant-Powered & Thriving buyers.
Is there a payment plan available?
Yes! We have a 4-pay payment plan available (Four payments of $312 each, with the first payment due at enrollment and the remaining three automatically processed monthly).
Can I use my HSA or FSA funds or health insurance?
While we can’t directly accept health insurance, many US participants are able to use HSA or FSA cards for payment, especially for coaching programs. Eligibility depends on your health needs, and may require a Letter of Medical Necessity (LMN) from a licensed health care provider. We recommend checking with your health care provider to better understand what may be eligible.
What is the refund policy?
We want you to feel confident moving forward. Here’s how the refund policy works:
- 100% refund if you cancel before Group Coaching Session 2
- 50% refund if you cancel before the Group Coaching Session 4
- No refund after Group Coaching Session 4
Is this the same as therapy, medical advice, or nutritional counseling?
No, and this is an important distinction. Coaching is not therapy, medical care, or nutritional counseling. Your coach will not diagnose conditions, treat illness, or prescribe meal plans or individualized medical nutrition therapy. What coaching does is something different. And in many ways, just as powerful. Your coach will help you clarify your goals, understand what’s been getting in the way, and build the habits, accountability, and self-leadership that make lasting change possible. If you have specific medical or nutrition needs, we always encourage you to work with your healthcare provider alongside this program.
When does the program start?
We have cohorts launching at a variety of times and days in May 2026:
- Some cohorts begin the week of May 17, 2026
- Other cohorts begin the week of May 24, 2026
All cohorts meet at a consistent biweekly time over a 16-week journey. You’ll choose your 1:1 session times from a range of options that align with your coach’s schedule, and those sessions are booked directly between you and your coach at mutually convenient times.
I already purchased Plant-Powered & Thriving. Do I still need coaching?
Plant-Powered & Thriving on its own is a powerful program, and many people thrive with it as a standalone course. Coaching is for people who want more and who want someone in their corner for personalized support and a structured, accountable path forward. If you’re self-directed and have a strong track record of following through on changes once you have the right knowledge, the course may be all that you need. If you’ve been here before (if you know what to do but the gap between knowing and doing keeps showing up), or if you’re feeling urgency and want to maximize your results, coaching is worth exploring.
Are you ready to get started with a health coach?
Cohorts start the week of May 17 (if spots fill up for each cohort, we will open additional cohort availability starting the week of May 24, 2026).
Sources:
- [1]Elizabeth Ahmann et al., “Health and Wellness Coaching and Sustained Gains: A Rapid Systematic Review,” American Journal of Lifestyle Medicine 18, no. 2 (June 2023): 162-180, https://pmc.ncbi.nlm.nih.gov/articles/PMC10979731/.
- [2]Jessica A. Matthews et al., “Supporting Sustainable Health Behavior Change: The Whole is Greater Than the Sum of Its Parts,” Mayo Clin Proc Innov Qual Outcomes 8, no. 3 (May 2024)::263-275, https://pubmed.ncbi.nlm.nih.gov/38807973/.